First Spring
2010-01-18
9 minutes.
Overview
“First Spring” is Prada's latest collaboration with pioneering Chinese artist Yang Fudong. Featuring young man gathered in Shanghai, dressed in Prada menswear, the black and white film portrays a timeless, dreamlike realm where anything is possible. Inspired by the Chinese adage that “the whole years work depends on a good start in spring”, this bold and beautiful film represents an exciting new direction for Prada's visual communications at the start of this decade.
Year 2010
Studio
Director Yang Fudong
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