ASOS: How Do They Really Do It?
Fashion insiders reveal how in just two decades ASOS has become a global powerhouse.
2023-04-29
United Kingdom
60 minutes.
Overview
The secrets of the online fashion retailer, with insiders and experts revealing how it has become a global clothes-selling powerhouse in just two decades. Explores how its hi-tech website works and shows how it encourages shoppers to spend and delivers discounts by tracking their preferences, and looks at how the company took on traditional fashion chains and even bought up some of the High Street's biggest brands to become one of the UK's fastest-growing businesses
Year 2023
Studio
Director Steven Prior
Crew Steven Prior (Director), Steven Prior (Producer), Ben Algar (Producer), Harriet Scott (Executive Producer)
Popularity 0
Language English
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